Case study
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PCM Campaign: HomeChoice
Objectives:
Retailer HomeChoice needed to grow awareness of their home shopping offering and also to generate leads for their stores.
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Campaign:
A decision was made to run a HomeChoice competition wherein entrants could win a car, simply by SMSing their personal and contact details to a short-code. The competition was advertised on the Please Call Me network, i.e. as a series of text ads tagged to the free Please Call Me messages on the Vodacom network.
Around 900 million Please Call Me messages are sent by Vodacom customers every month.
Results:
A total of 6 302 valid entries were received and significantly, these entries included full names, cellphone numbers and physical addresses of potential clients.
