Promo caller campaign: Snickers

Objectives:

• Brand positioning & engagement with female customers

Solution:

• A mobile portal with the slogan “eat well” was created
• The portal offered nutritional tips, product info and a recipe of the day
• Recipes could be forwarded to friends
• The portal was supported by banner ads on Vodfafone live!

Results:

• Selected platforms offering reach of 2 million
• 3.5 million banner impressions were recorded
• 30 000 portal hits, 22 000 unique users interacted with content
• 1 in 5 visitors downloaded video
• 1 200 registrations in total
• Campaign recall was seven times greater than Nestlé campaigns not using

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