Promo caller campaign: Snickers

Objectives:

• Build database without relying on website visitors only

Solution:

• A banner ad invited consumers to send a free voice message (recorded by celeb) to a friend of their choosing
• Messaging was customised by name and gave the person who triggered the message a range of options

Results:

• The campaign was successful in creating a viral buzz around the campaign
• As such, it represents a way to use the promo caller product without having an existing database of mobile numbers

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