Case study
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PCM and Vodafone live! combined: Ukash
Objectives:
- Generate awareness of the Ukash product
Solution:
A competition with R500 Ukash vouchers as prizes, advertised through:
- Text ads tagged to free Please Call Me messages
- Banner ads on the Vodafone live! mobile entertainment portal
- Promotional SMSes to our permission marketing base
Results:
- 5 439 clicks from 610 511 ad impressions (a 2.53% click rate) on Vodafone live!
- 1 322 competition entries from Vodafone live!
- 3 300 competition entries from Please Call Me ads
