Mobile as vital part of the marketing mix

The mobile phone today is widely acknowledged as the 7th screen, a commodity with high penetration levels that consumers are increasingly using as media device. Already it is being used to:

• surf the web
• watch videos
• listen to music
• navigate routes
• share photos
• to frequent social networks.

For the youth and future consumer, it may well end up being the device of choice.

Mobile marketing differs from other media platforms

Mobile can deliver what we call the 5PR’s, and through that one reaps true marketing ROI:

• Reach
• Response
• Relevance
• Rewards
• Reporting

Mobile is booming in South Africa

Mobile penetration exceeds the penetration of all other media:

• More than 90% of South Africans have access to a cellphone
• 70% of adults use one
• Unparalleled reach into lower LSMs