Mobile Messaging

 

Vodacom Mobile Media has voice or text messaging solutions that enable you to market to mobile users in a simple, cost effective manner.

 

 

Table 1: Top up history
Product Name Description Targeting Options Type of Creative Options
Please Call Me - A sender chooses to send a free “please call me” to their chosen recipient.

 

- Your text message with optional

call to action is tagged to the end

of this“please call me” message.

 

 

- By location.

 

- By handset.

- Text that accommodates a

range of calls to action:

 

  • SMS a shortcode
  • Click to receive an automated call back
  • Key in a USSD code
  • Click through to a survey, landing page or mobile site

 

 

PromoCaller - An automated voice service that makes pre-recorded outbound calls.

 

- Use voice artist/celeb.

 

- English/Afrikaans/ vernacular
to any mobile user on any SA network.

 

- User can respond by the click

of a button.

- Your own database.

 

- Vodacom advertising
opt in base by:

 

  • Age
  • Gender
  • Home language
  • Income bracket
  • Location
  • Handset make
  • Handset operating system
  • Employment status
  • Marital status
  • No of children

 

 

- A voice message that
accommodates a range of
calls to action.

 

Permission Marketing
SMS Text (push) or SMS Text (dialogue)
- A text message is pushed to the handset of your filtered sample.

 

- Can be used to market, advertise,

run a survey, build profile information, canvas interest in a product or planned campaign.

 

- FREE for the recipient to respond

to your call to action.

 

- Vodacom advertising
opt-in database.
- Text that accommodates:

 

  • Click to call
  • Click through

 

 

Of the world's 4 billion mobile phones in use, 1.08 billion are smartphones and a whopping 3.05 billion are SMS enabled (950 million are not SMS enabled).


Read more
Why mobile? Find out how South Africans use their mobile phones.
     
Who do you want to reach? Find out how South Africans use their mobile phones.
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