Promo Caller
Vodacom’s new Promo Caller service allows brands to market directly to their target audience. Imagine calling thousands of consumers directly with your brand message, and have them respond to it from their mobile phone.
With Promo Caller, businesses and government departments can make use of an automated voice service that makes pre-recorded outbound calls. Be it advertising, promotional or education driven, this automated service will not only give you effective reach, but also save your company time and money.
It can be used for promotions, informational messages, lead generation, surveys, issuing discounts via m-coupons and financial services (such as calls to late payers, defaulters or new customers). Call recipients can respond on the call and response rates are effectively monitored, giving you detailed results on how effective your call ads are. Calls can be delivered to any mobile user on any mobile network in South Africa.
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| Campaign measured in calls (CPM) | |
|---|---|
| Set up fee |
R3,500 |
| Caller | R600 |
| Instant actions supported by media |
|---|
| Call Centre – call back or call to Call Centre |
| Return SMS/MMS |
| Can capture personal info (numerical) e.g. ID/account/reference numbers. |
