Your objective?
Create awareness
Your audience carries their phones with them wherever they go. This makes mobile the fastest and most direct way to create awareness and make your brand a part of their daily lives.
Vodacom is SA’s biggest mobile operator – we can help you reach millions of subscribers who are used to:
- Voice only usage
(ask about our Promo Caller product)
- Text messaging
(ask about our Please Call Me product)
- Accessing contents & info on their mobile phones
(ask about the Vodafone live! mobile content portal)
Drive engagement
With a mobile campaign you can ask users to respond to a message immediately and engage them in a way that becomes a one-on-one interaction, ensuring a satisfying brand experience.
In order to engage a potential or existing customer, a brand or product needs to maximise creative possibilities and must offer something of value or use:
- Engage through a call-to-action that doesn’t cost the user to respond
(ask about our Permission Marketing solutions)
- Adapt your message to the audience
(ask about interactive banners, splash screen and video products)
Build relationships
Today’s marketing is about ongoing dialogue with customers, fostering loyalty and rewarding that loyalty.
The mobile phone enables you to do that on an ongoing basis – our new targeting filters and improved reporting are the starting point for building database insights that become the foundation stone for building relationships.
- Start ongoing conversations that enable surveys to build database profiles
(ask about our Dialogue Mobile Marketing product) - Incentivise and reward your target market with airtime, coupons and products
(ask about our seamless delivery options)
